By Franchette “RJ” Zamudio | This Is Queensborough

You know those people who walk into a room and instantly make things happen? That’s Mel.

From launching major hotels like Hyatt Hotels’ new Hyatt Centric in Times Square, Manhattan, and Hilton Gaslamp Quarter in San Diego, to transforming the visibility of neighborhood restaurants and wellness brands, Mel is a force to be reckoned with. Her company, PrimeGuide Partners, serves a wide range of clients—from hotel chains and spas to health and wellness professionals, interior designers, retailers, writers, and e-commerce brands—delivering tailored marketing, PR, and operational strategies that drive real growth and visibility.

Now, the Filipina founder and CEO of PrimeGuide is bringing her powerhouse expertise right here to Queens. She’s recently expanded her team with seasoned experts in hotel sales, revenue management and human resources—on top of their award-winning marketing and PR services.

Beyond her business success, Melissa is deeply committed to elevating Filipino communities. She recently launched YAMAN, a groundbreaking three-day Filipino American Expo that drew 2,300 attendees, featured 30+ guest speakers and performers, and showcased 30+ Filipino businesses from across the USA and the Philippines. Her dedication to representation extends globally—Melissa was recently appointed Global Lead Committee Member of Filipina on the Rise, an organization with more than 50,000 members around the world. She is also working with Marizza Delgado, Miss New York 2024 as she takes on Miss World Philippines 2025. For Mel, success isn’t just about business growth—it’s about lifting up her community every step of the way.

PrimeGuide was named New York’s Best U.S. Digital Marketing Agency by DesignRush in 2021 and has helped over thirty women entrepreneurs scale their businesses with innovative, creative and data backed strategies.

Her approach isn’t just impressive on paper—her clients say working with her is a

game-changer. Area Director of Sales and Marketing at the Hyatt Hotels Corporation, Asia Pacific, Gloria Lu shared: “We were greatly impressed by their firm grasp of Social Media, Brand and Digital Marketing. Social Media, Impressions, Conversions and Share of Voice improved at our hotels!”

Mark Manis, Director of Sales and Marketing of the Hilton’s San Diego Gaslamp Quarter, emphasized their fantastic working relationship: “True professionals who always exceed my expectations. Couldn’t ask for a better partnership.”

Whether she’s making magic for global hotel brands or helping creatives and entrepreneurs grow their audiences, Melissa’s strategic mind, heart-centered leadership, and relentless energy to achieve the most for her clients are what set her apart.

Is your business ready to stand out?

If you’re a business owner in Queens—whether you’re running a hotel, boutique spa, launching a new cafe, or trying to revive a legacy brand—Melissa Ortiz and PrimeGuide Partners are the team to know. Their work doesn’t just get you seen—it gets you remembered.

The Queens Chamber of Commerce is proud to welcome Melissa and her team at PrimeGuide Partners into our vibrant community. We are passionate about supporting minority and

woman-owned businesses like hers that contribute so much to the spirit and economy of Queens. Together, we celebrate and uplift the diverse entrepreneurs who make this borough thrive.

Reach out to Melissa at mel@primeguidepartners.com

Follow her journey on social media: @primeguide